Vinay Thakur
Dubai, UAE
Consumer researcher. Data storyteller. Sunday artist.
Three worlds converge in this space. Research, data, and art.
Data tells us what is — it measures, counts, and maps the world as it stands. Research into human and consumer behaviour asks why, building frameworks to make sense of patterns that numbers alone cannot explain. Art gives both a form: turning datasets into visual narratives, algorithms into something you can see and question, and raw material into something you can hold.
The empiricists started with observation. The information designers showed clarity reveals truth. The artists have always known that some things only come through making.
I believe the most interesting work happens where these disciplines stop being separate.
This is the space I share with the world.
Featured Work
The $19.64 Trillion Club and What It Actually Looks Like Inside
3,384 billionaires. $19.64 trillion. A look at the inequality that exists even inside the club of the ultra-wealthy — built from Forbes data and 13 engineered variables.
18,528 Country Pairs. Most Have Never Made a Couple.
A goalkeeper named Zion Suzuki plays for Italian club . He was born in the United States to a Japanese mother and a Ghanaian father. Someone online noticed this and asked a question that sounds simple but is not:
What Happens When You Analyze Millions of Coffee Searches? The 3 AM Questions Will Surprise You
Before sunrise hits inboxes, most do open search engine and whisper a question into the void. Sometimes it’s practical (“how much caffeine is in cup of coffee?”). Sometimes it’s personal (“why does coffee make me ...?”).
Community Blossom
Demographic patterns rendered as organic networks
Ceramic fruit basket
Ceramic fruit basket with a stunning burgundy glaze that transitions into beautiful teal accents. The pierced decorative top adds an artistic touch to this handcrafted functional piece.
Chess pieces
When was the last time you felt awe like a child? I felt it just looking at these chess pieces I made — beautifully glazed, each one unique. As a potter, there's this constant anxiety. It's such a long process from clay to twin fires, and when you're trying something for the first time, you never really know how it will turn out. But then this happens.
Research Edge Series
An open source platform making evidence based research methodology accessible to working professionals. Too much research methodology lives behind paywalls or in language that excludes the people who need it most. Research Edge exists to change that.
The series covers qualitative analysis, causal inference, sampling theory, measurement validity, and consumer behaviour methods. Every article, tool, and dataset is freely available, built for the working researcher who needs rigour without the gatekeeping.
Visit Research Edge →Recent Articles
The $19.64 Trillion Club and What It Actually Looks Like Inside
3,384 billionaires. $19.64 trillion. A look at the inequality that exists even inside the club of the ultra-wealthy — built from Forbes data and 13 engineered variables.
18,528 Country Pairs. Most Have Never Made a Couple.
A goalkeeper named Zion Suzuki plays for Italian club . He was born in the United States to a Japanese mother and a Ghanaian father. Someone online noticed this and asked a question that sounds simple but is not:
What Happens When You Analyze Millions of Coffee Searches? The 3 AM Questions Will Surprise You
Before sunrise hits inboxes, most do open search engine and whisper a question into the void. Sometimes it’s practical (“how much caffeine is in cup of coffee?”). Sometimes it’s personal (“why does coffee make me ...?”).
Invisible Workers: Why Do Trucks Carry Teddy Bears?
Walk through any major city. Look closely at the garbage trucks and construction vehicles driving past. Most likely you will notice something unusual. A faded teddy tied at back of trucks. A plastic dinosaur bouncing…
A Decade Overnight Success: What 24,653 Devices Reveal About Innovation
What if I told that budget phones, not expensive flagships, actually drive innovation adoption? Or that smartphone batteries have improved by 900% since 2000? These aren't wild claims. They are patterns hidden in…